When we’re surrounded by the peaks of successes past and future, our tendency is to jump into action. We want to fix, to problem-solve, to get active, to strategize. But the valley between the peaks is a fruitful and abundant space - A place to connect, to gain insights and birth ideas. When leaders are courageous enough to lead through the valley, their culture blossoms, their team unites and gets creative, setting the course for the next peak.
During this session, Erin will walk through her proprietary brand and culture building methodology to explore how leaders can adopt a courageous approach: using discomfort to uncover deeper company awareness, richer team connections and stronger strategic directions.
ERIN WILLETT
CEO & Founder of The Tap In Team
A modern-day hippy who believes that strategic companies have soulful approaches. She intends to change the way we do business, by leading with emotional-intelligence, creative courage and collaboration. It isn’t all intuition - Erin has spent the last 8 years working with growing businesses, helping them build movements around their unique vision, shaping their communication strategies and tactics as they nurture strong teams and expand their markets.
ABOUT THE TAP IN TEAM
The Tap In Team was established in 2015 to help courageous companies break moulds, tap into their identities, unlock their creative courage, stand up and stand out.
We are a team of creative strategists, brand builders and purpose-driven communicators that's dedicated to supporting companies who believe that things can be different, companies who believe they can make change and have an impact. Consider us your guides, facilitators and advisors but never your dictators. We don’t exist to tell you what’s right. We have the questions, but you have the answers. We're here to help you build your own guidelines for success.
In the fall of 1727 Benjamin Franklin founded Junto also known as the Leather Apron Club, a club for mutual improvement.
Junto Club was a launching pad for many public projects. Out of the meetings came proposals for the creation of the first lending library, the Union Fire Company, the University of Pennsylvania, volunteer militia, and, the Pennsylvania Hospital.
Junto Club became the American Philosophical Society founded in 1743 to promote useful knowledge.
In 2008, inspired by the original Junto Club, Junto Montreal was created as a non-profit platform to serve the Montreal community. It organizes events seeking to democratize knowledge.
